From Los Angeles to Germany: How I Decided to Become a Luxury Spray Tan Artist
L A G O L D • L U X U R Y C U S T O M S P R A Y T A N N I N G
From Los Angeles to Germany: How I Decided to Become a Luxury Spray Tan Artist
Editorial & Client Story
People often ask me, “How did you become a spray tan artist?”
The answer actually begins thousands of kilometers away from Germany—it begins in Los Angeles.
WHERE IT ALL STARTED
My son has built his career in the music industry in Los Angeles as a DJ and producer. Through him, I had the opportunity to experience a world completely different from what I knew back home in Germany. Many of his friends work across entertainment, fashion, photography, and social media.
One thing immediately caught my attention: almost everyone had a spray tan. Not because it looked fake, and not just because it was trendy. It was because it looked beautiful, healthy, and natural. It was simply an effortless part of their regular beauty routine.
A COMPLETELY DIFFERENT BEAUTY CULTURE
In Los Angeles, spray tanning isn’t reserved solely for once-in-a-lifetime events—it is an essential part of everyday self-care. Women book appointments before holidays, photoshoots, weddings, high-stakes business meetings, or simply because they enjoy looking radiant and refreshed.
It isn’t considered a luxury reserved only for Hollywood celebrities; it is embraced as everyday self-care. Watching this dynamic beauty culture inspired me deeply.
RETURNING HOME TO A MARKET GAP
Back in Germany, I noticed a stark contrast. Spray tanning was still widely misunderstood, with many people associating it with orange undertones or unnatural results. Very few studios offered a truly customized, high-end experience.
I quickly realized there was an open gap in the market—not just for premium spray tanning services, but for educating clients on what modern tanning techniques can achieve. I knew Germany was ready for a fresh, elevated standard.
LEARNING FROM THE BEST
To introduce a new standard, I needed world-class training. That ambition took me straight back to Los Angeles. I completed my professional certification with Isabel Alysa, founder of Dolce Glow—the luxury spray tan brand trusted by A-list celebrities, including Kim Kardashian.
“A spray tan should never hide your skin—it should enhance it.”
Every client deserves a glow that looks effortless, elegant, and completely authentic. That very philosophy became the foundation of LA Gold.
BRINGING HOLLYWOOD STANDARDS TO GERMANY
My vision was never to copy Los Angeles outright, but to bring its unmatched standards of precision, customization, and professionalism to Germany. Every client at LA Gold receives:
◆ Detailed Consultation: In-depth assessment tailored to your skin tone and expectations.
◆ Custom Color Matching: Formulations blended specifically for your natural complexion.
◆ Professional Application: Streak-free, precise, and contour-conscious technique.
◆ Luxury Service: A clean, discreet, and welcoming private studio atmosphere.
◆ Natural-Looking Results: A luminous finish that looks like your skin at its best.
MORE THAN A BUSINESS
LA Gold has always been about shifting mindsets. A modern spray tan isn’t about looking like someone else; it’s about looking like the healthiest, most confident version of yourself without harmful UV exposure. That is the experience I wanted to create, and that remains our mission every day.
EXPERIENCE THE LA GOLD DIFFERENCE
What started as inspiration in Los Angeles has grown into our dedicated craft in Germany. Today, every customized spray tan at LA Gold reflects the techniques, philosophy, and luxury standards learned from one of the world's leading educators.
If you’re looking for a natural, personalized glow inspired by Hollywood—crafted exclusively for you—we look forward to welcoming you to LA Gold.
